The term references a menu option or dietary preference associated with the newly established professional ice hockey organization in Salt Lake City. It suggests the availability, or potential demand, for plant-based food choices within the team’s offerings or fan base. As an example, team concessions might include a vegetarian burger or a salad option, catering to individuals who abstain from meat consumption.
Providing meat-free selections caters to a broader audience, aligning with increasing health consciousness and evolving dietary habits. This inclusivity can enhance the fan experience and potentially attract individuals who might otherwise not engage with the team. Furthermore, offering such choices reflects a modern organizational sensibility, acknowledging diverse consumer needs.