The annual mid-season exhibition in professional ice hockey showcases the league’s most talented players in a weekend of festivities. It provides a platform for fans to witness exceptional skill and competitive spirit in a more relaxed environment than regular season games.
This event offers significant promotional opportunities for the league, its players, and the host city. Historically, it has served as a celebration of the sport and a means to engage a broader audience. The financial impact on the host city through tourism and related revenue streams is also substantial.