The annual mid-season exhibition, scheduled for 2025, showcases the league’s most talented players in a weekend of festivities. This event provides fans an opportunity to witness exceptional skill and celebrate the sport. It features a skills competition and a tournament-style game.
This showcase holds significant importance for the league, driving viewership, generating revenue, and bolstering fan engagement. The event provides a platform for players to gain recognition and further their careers, while also offering host cities a chance to boost their economies and tourism. Historically, it has evolved from a single game to a multi-day event that embraces entertainment and innovation.